Canva’s new AI tools automate boring, labor-intensive design tasks

However, what Canva fail to mention is that their shiny new AI has been trained on all your content! So Canva has been quietly hoovering up all your creativity and pouring into its robot so that it can give it back to you (at a price).

The spin is that Canva’s Magic Studio will free you from the tryanny of design with tools that include:

• Magic Switch: Effortlessly convert designs across formats and auto-translate into 100+ languages.

• Magic Media:

  • Text-to-video capabilities.

  • Integration of AI giants like DALL-E and Google’s Imagen.

• Photo Tools:

  • Magic Grab: Quick subject editing.

  • Magic Expand: Extend images beyond boundaries.

Safety & Compensation:

• Canva Shield: Ensuring AI safety and control.

• $200 million fund to reward designers who aid AI training.

We’re conflicted because Canva is an awesome tool for comms professionals, however surely this is just one step away from doing away with designers all together and producing rote and dull ‘product’ that doesn’t rise above the crowd and make your comms standout.

Either way it’s clearly Canva’s shot across the Adobe bows - and with 16 million paid subscribers and over 150 million global users,it’s shaping across to be a battle royale with Adobe Express, Adobe’s Canva clone.

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Tools we’re playing with this week

Ideogram

Simple way into ai image generation with simplified prompting:

Comic generator

Satisfy your inner Stan Lee with this fun comic generator